The Apprentice Season 17 · Episode 4

Brighton Discount Buying

26th January 2023 58 mins Season 17 Episode 4

The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling streets, the candidates must secure and negotiate nine items synonymous with the area. The team that secures the most items at the lowest prices, wins. Then, back in the boardroom, it’s rock bottom for another candidate.

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Season 17 · Episode 5

Electric Motorbike Advertising

The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts. Passionate about motorbikes, one project manager has his vision ignored, while the other team's advertising campaign backfires when they focus on story rather than subject. In the boardroom, sparks fly as one candidate is fired.

Talent

Cast

Lord Alan Sugar

Self - The Boss

Mark Halliley

Self - Narrator (voice)