The Apprentice
Season 17 · Episode 5
Electric Motorbike Advertising
2nd February 2023
59 mins Season 17
Episode 5
The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts. Passionate about motorbikes, one project manager has his vision ignored, while the other team's advertising campaign backfires when they focus on story rather than subject. In the boardroom, sparks fly as one candidate is fired.



