12 episodes · 30th January 2025
For their first task, Lord Sugar’s candidates are sent to Austria to sell and run alpine tours. Poor sales and bullish negotiations mean it’s auf wiedersehen for one candidate.
This week, candidates create a new virtual pop star and music video before pitching for sponsorship. Dodgy design and mediocre music leads to one candidate being declared a flop.
It's week four, and the candidates are sent to Shakespeare’s birthplace, Stratford-upon-Avon, to secure nine items. After a comedy of errors, tragedy strikes for one candidate.
The candidates turn crops to cash. It's team tomatoes versus team potatoes. But over-promising and dicey decisions mean that when they return to the boardroom, another candidate is given the chop.
The teams must create a new chocolate Easter egg to sell to industry buyers, but faults with flavours and scrambled branding lead Lord Sugar to crack down on another candidate.
The candidates jet off to breathtaking Türkiye to run corporate away-day experiences. Prioritising profit and substandard service result in another candidate being fired.
The teams design a kids' banking app and accompanying money box to pitch to industry experts, but an absence of education and disjointed designs lead to one candidate being fired.
This week, candidates create and advertise their own hot sauce to pitch to experts. Basic branding, absurd adverts and critical errors lead to a shock result in the boardroom.
It’s the return of the iconic TV shopping task, where candidates select products before selling live to the nation on one of the country’s leading shopping channels.
The candidates launch an environmentally conscious fashion brand, but after risky style choices and run-of-the-mill designs, another candidate is sent packing.
Week eleven, familiar faces return to do a deep dive into the business plans of the final five. The pressure is on as naive numbers and preposterous plans are revealed.
The two finalists come head-to-head as they launch their businesses and pitch to Lord Sugar for the chance to become his next business partner and win the £250,000 investment.
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